Score each MVR dimension 1–5 (1 = weak, 5 = strong). Re-score monthly.
| Dimension | Question | 1-5 Guide |
| Trust Hubs | Are we present where credibility lives(markets,SACCOs,stages)? | 1:absent, 3:occasional, 5: Embedded |
| Guardians | Do respected figures actively vouch for us | 1:None, 3:some, 5: 50% plus guardian endorse |
| Whisper Velocity | what % of users came via referrals? | 1:<10%, 3: 20-35%, 5:55-65% |
| Cultural Fit | Do our metaphors/processes feel native? | 1:foreign, 3: mixed, “5: of us, for us” |
| Service Rituals | Is our service a repeatable “signature?” | 1:ad hoc, 3:manual template, 5: ritualized |
| Reciprocity | Do we give value back that sparks defense? | 1:none, 3: sporadic, 5: consistent loops |
| Continuity | Would the market notice our absence? | 1:no. 3: some, 5: “they cannot leave” |
- Total out of 35.
- ≤18: brittle traction. 19–26: learning zone. 27–35: embedded.
- Track CAC, churn, repeat purchase against your score.
Source: The African Startups Playbook by Farouk Mark Mukiibi.
This diagnostic assumes MVR precedes MVP. Read the framework: <a href=”/the-mvr-framework-minimum-viable-relationships/”>MVR Framework</a>.”
AI Use and attribution: https://africanmarketos.com/ai-use-attribution/