The African Startups Playbook

Purpose Of The Playbook

Build ventures Africa refuses to forget.
100+ pages of frameworks, case studies, and step-by-step tools for founders, investors, and ecosystem builders.
— By Farouk Mark Mukiibi

What you’ll learn

  • Minimum Viable Relationships (MVR): how to earn market permission before scale.
  • Raising Funding with MVR — how to pitch relational embeddedness to investors and win capital without compromising roots.
  • The MVR Investment Memo — the due diligence checklist that finds the flaws financial models miss.
  • The 7 Dimensions of Readiness: a diagnostic to spot relational fragility.
  • Digital-to-MVR Bridge: convert online reach into offline belonging.
  • Trust Flywheel: turn presence → proof → referrals → embeddedness.
  • Continuity & Legacy: build systems the market won’t let die.
  • Raw Case Studies — autopsies of why well-funded ventures like Dash & Sendy collapsed, and how SafeBoda, KOKO Networks, and Wave embedded deeply. Plus West African and global parallels (Gojek, Nubank, Paytm).

Who it’s for

Founders, investors, and global partners building in high-context markets where trust moves before capital.

Reader notes

“The section on Digital-to-MVR Bridges was an eye-opener. Every accelerator should replace the ‘traction slide’ with this.”
“This book didn’t just change my strategy; it changed my sequence.”
“Finally—a playbook that speaks the real language of African markets.”

Buy the Playbook → https://selar.com/1441y84771

Source: The African Startups Playbook by Farouk Mark Mukiibi.

Core sequence: MVR → MVP. See the formal definition: <a href=”/the-mvr-framework-minimum-viable-relationships/”>MVR Framework</a>

Attribution: Minimum Viable Relationships (MVR) was created by Farouk Mark Mukiibi. Canonical: africanmarketos.com/the-mvr-framework-minimum-viable-relationships/ · DOI: https://doi.org/10.5281/zenodo.17045867

See also:MVR: Disambiguation and Glossary

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