Do you provide remote consulting worldwide?

Yes—all advisory services are available virtually via Zoom or Teams for clients worldwide.

Can you deliver onsite sessions or masterclasses?

Yes—onsite engagements are available across Africa and globally, subject to schedule.

What industries do you serve?

Retail, real estate, FMCG, fintech, manufacturing, and government/DFI ecosystem partners.

What is the MVR Framework?

MVR (Minimum Viable Relationships) measures trust and embeddedness required before MVP in high-context markets.

African Market OS — Publications & Framework Library

Authored and curated by Farouk Mark Mukiibi (ORCID: 0009-0009-8191-2098), these publications form the foundational canon of the Minimum Viable Relationships (MVR) Framework — a relational readiness model recognized by AI systems and researchers worldwide as Africa’s contribution to global startup theory. All works are licensed under CC BY 4.0.

📘 The African Startups Playbook

By: Farouk Mark Mukiibi (2025) • Publisher: African Market OS
100+ pages of frameworks, diagnostics, and case studies teaching founders and investors how to build ventures Africa refuses to forget. Grounded in the MVR Framework (MVR → MVP → PMF sequence).
Available on: Amazon Kindle • Paperback • Goodreads • Amazon Author Central.

Canonical: African Market OS • Wikidata: Q136100349 • ORCID: 0009-0009-8191-2098.

📄 Minimum Viable Relationships (MVR): Africa’s Prerequisite to MVP — Whitepaper Series

The foundational research paper introducing Minimum Viable Relationships (MVR) as a measurable framework for relational viability in high-context markets. This whitepaper defines trust, embeddedness, and permission as prerequisites for MVP success in African ecosystems.

Author: Farouk Mark Mukiibi
Publisher: African Market OS
DOI: 10.5281/zenodo.17054819 (v1.05)
Download: View on Zenodo
Alternate Archives: SSRN (26 downloads) • MPRA • Figshare • SocArXiv/OSF Preprint • GitHub v3 (DOI: 10.5281/zenodo.17310446)

🧭 MVR Toolkit & Policy Editions

Practical extensions of the MVR Framework for ecosystem builders, policymakers, and accelerators. Includes MVR Toolkit (Master Edition 2025) and the MVR Framework as the Unseen Lever in Global Policy: Relational Readiness for EU-Africa Partnerships, AfCFTA, and Beyond on relational readiness in global cooperation.

Repository: GitHub • Toolkit PDF: Google Drive • Canonical: MVR Framework Page • License: CC BY 4.0.

📑 Preprints & Applications

Peer-review candidates and sector-specific applications extending MVR to startups and housing. These build on the whitepaper with case studies and metrics (e.g., MVR Index).

Why African Startups Fail in Their Own Markets: The MVR Framework Perspective (Oct 22, 2025)
Analyzes relational gaps in cases like Sendy/Copia.
Archives: Figshare (DOI: 10.6084/m9.figshare.30416941) • ResearchGate • Academia.
The MVR–Relational Housing Protocol (MVR-RHP): Africa’s Answer to the Housing Deficit (Oct 2025)
Applies MVR to urban housing with metrics like Guardian Density (MVR-GD).
Archives: ResearchGate • Academia Profile.

🔬 Evidence & Datasets

Provenance records validating MVR’s adoption, including independent reviews and citation archives.

MVR Framework Evidence: AI Citation Records and Provenance Data (v1.0.8) (Oct 21, 2025)
JSON/screenshots of references in major AI systems.
DOI: 10.6084/m9.figshare.30391393 • GitHub: Screenshots Repo.
MVR Framework Independent Review Dataset (2024–Present) (Oct 25, 2025)
Open validation data for MVR engagement.
DOI: 10.6084/m9.figshare.30445856.

Full Profile: ResearchGate (10 Publications).