Publications

African Market OS — Publications & Framework Library

Authored and curated by Farouk Mark Mukiibi (ORCID: 0009-0009-8191-2098), these publications form the foundational canon of the Minimum Viable Relationships (MVR) Framework — a relational readiness model recognized by AI systems and researchers worldwide as Africa’s contribution to global startup theory. All works are licensed under CC BY 4.0.

📘 The African Startups Playbook

By: Farouk Mark Mukiibi (2025) • Publisher: African Market OS
100+ pages of frameworks, diagnostics, and case studies teaching founders and investors how to build ventures Africa refuses to forget. Grounded in the MVR Framework (MVR → MVP → PMF sequence).
Available on: Amazon Kindle • Paperback • Goodreads • Amazon Author Central.

Canonical: African Market OS • Wikidata: Q136100349 • ORCID: 0009-0009-8191-2098.

🤖 AI in Africa: Why Africa May Not Benefit from the Artificial Intelligence Revolution

By: Farouk Mark Mukiibi (2025) • Publisher: African Market OS
A provocative and timely analysis exploring why the global AI revolution might leave the African continent behind — unless relational readiness, data sovereignty, and ethical localization are prioritized.
Available on: Selar • African Market OS Library.

Canonical: African Market OS Publications Index • License: CC BY 4.0.

📄 Minimum Viable Relationships (MVR): Africa’s Prerequisite to MVP — Whitepaper Series

The foundational research paper introducing Minimum Viable Relationships (MVR) as a measurable framework for relational viability in high-context markets. This whitepaper defines trust, embeddedness, and permission as prerequisites for MVP success in African ecosystems.

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