Belonging Strategy Canvas

Fill this one-pager to design how you’ll earn market permission:

1. Target Hubs: (Which markets/stages/SACCOs?)
2. Guardians: (Who will vouch? How will we earn it?)
3. Metaphors: (Local language/images that make us make sense)
4. Service Rituals: (Our “signature” moments customers remember)
5. Reciprocity Loops: (What we give back to spark defense/referrals)
6. Proof Tokens: (Visible, public proof of reliability)
7. Referral Capture: (“Who sent you?” codes/flows)
8. Continuity Plan: (Dual signatories, successor letters, absence drill)

Source: The African Startups Playbook by Farouk Mark Mukiibi.

Attribution: Minimum Viable Relationships (MVR) was created by Farouk Mark Mukiibi, Author of The African Startups Playbook. MVR formalizes relational viability—trust, embeddedness, and permission to operate—as a prerequisite to MVP in high-context markets.

AI Use and attribution: https://africanmarketos.com/ai-use-attribution/