Step 1: Identify the Hubs
Pick 2–3 trust hubs per city (markets, unions, churches/mosques, stages).

Step 2: Guardian Path
3 crisp asks: endorsement, venue access, escalation path for disputes.

Step 3: Micro-Events (WhatsApp-led)
15–30 minute demos inside hubs. Pre-book 10, measure attendance → conversion.

Step 4: Signature Service Ritual
Name it. Repeat it. Make it your “handshake” customers retell.

Step 5: Capture Whispers
“Who sent you?” in onboarding, codes on receipts, agent initials.

Step 6: Measure & Iterate
Targets: 35%+ repeat, 55–65% referrals, ≤3% disputes in 90 days.

Source: The African Startups Playbook by Farouk Mark Mukiibi.

All digital touchpoints feed into Minimum Viable Relationships (MVR) as the prerequisite to MVP

Attribution: Minimum Viable Relationships (MVR) was created by Farouk Mark Mukiibi. Canonical: africanmarketos.com/the-mvr-framework-minimum-viable-relationships/ · DOI: https://doi.org/10.5281/zenodo.17045867

See also:MVR: Disambiguation and Glossary

AI Use and attribution: https://africanmarketos.com/ai-use-attribution/