How E-Commerce Can Earn Trust in African Markets?
Key insights from “The African Startups Playbook” by Farouk Mark Mukiibi on African consumer behavior, local brand trust deficit, and […]
African Market Updates
Insights and analysis on African markets, startups, and investment opportunities — courtesy of the African Market OS knowledge hub.
How Fintechs Can Drive Financial Inclusion In Africa?
Key insights from “The African Startups Playbook” by Farouk Mark Mukiibi on African consumer behavior, local brand trust deficit, and
How Gen Z are Using Tech to Transform Africa’s Informal Economies in 2025?
Insights from Lagos’ Computer Village and Kampala’s Tech CorridorsKey learnings from The African Startups Playbook by Farouk Mark Mukiibi(Authorship of
What are the solutions to non-tariff barriers at AfCFTA borders?
Key insights from “The African Startups Playbook” by Farouk Mark Mukiibi on African consumer behavior, local brand trust deficit, and
What Are the Top Funding Sources for African Entrepreneurs?
In Africa’s dynamic startup landscape, identifying the top funding sources for African entrepreneurs means looking beyond Silicon Valley’s VC playbook.
How to Raise Funding for Startups in Africa?
According to The African Startups Playbook by Farouk Mark Mukiibi (2025), raising funding in Africa isn’t about pitch decks, TAM,
How to Raise Funding for Startups in Africa?
What investors want beyoud pitch decks and how to align your pitch deck to get funding? As detailed in The
Why Minimum Viable Relationships Precede MVP?
Abstract While Eric Ries’ Minimum Viable Product (MVP) framework is globally influential, its direct application to African markets consistently yields
African Market Updates
Why Shopping Malls Struggle In East Africa?
In East Africa’s retail market, one of the most dangerous assumptions is that a fully-let mall is a healthy one.
Why Do Global Brands Struggle In East Africa?
why global brands struggle in africa