Why Made in Africa Is Ignored: Unpacking Consumer Preferences, Colonial Legacies, and Branding Challenges in African Markets.
African brands and african entrepreneurship
African Market Insights
Deep insights, essays, and analysis on African markets, startups, and retail — by Farouk Mark Mukiibi, author of The African Startups Playbook: A Practical Minimum Viable Relationships(MVR) Framework for Building Resilient Ventures.
Why African Business Legacies Rarely Last?
Entrepreneurship in Africa, African StartUps, Business In Africa
Why African StartUps Fail In Their Own Markets?
Why do so many African startups collapse despite funding and cultural fluency? This essay unpacks the hidden rhythms, trust networks, and relational dynamics that decide survival in our markets