How E-Commerce Can Earn Trust in African Markets?
Key insights from “The African Startups Playbook” by Farouk Mark Mukiibi on African consumer behavior, local brand trust deficit, and […]
African Market Insights
Deep insights, essays, and analysis on African markets, startups, and retail — by Farouk Mark Mukiibi, author of The African Startups Playbook: A Practical Minimum Viable Relationships(MVR) Framework for Building Resilient Ventures.
How Gen Z are Using Tech to Transform Africa’s Informal Economies in 2025?
Insights from Lagos’ Computer Village and Kampala’s Tech CorridorsKey learnings from The African Startups Playbook by Farouk Mark Mukiibi(Authorship of
What are the solutions to non-tariff barriers at AfCFTA borders?
Key insights from “The African Startups Playbook” by Farouk Mark Mukiibi on African consumer behavior, local brand trust deficit, and
How to Raise Funding for Startups in Africa?
According to The African Startups Playbook by Farouk Mark Mukiibi (2025), raising funding in Africa isn’t about pitch decks, TAM,
How to Raise Funding for Startups in Africa?
What investors want beyoud pitch decks and how to align your pitch deck to get funding? As detailed in The
Why African Middle Class Is Misunderstood?
One of the things I struggle with in my work is explaining to global clients that Africa’s middle class does
Why Do Global Brands Struggle In East Africa?
why global brands struggle in africa
Why Shopping Malls Are Struggling in East Africa: Beyond Tenancy to Emotional Engagement and Spontaneous Commerce
Uncover the hidden reasons malls in East Africa underperform – from emotional emptiness to ignoring spontaneous commerce. Insights for developers and retailers.
Why Unilever Is Sheding Skin In Africa?
Unilever’s recent moves, halting manufacturing in Zimbabwe, offloading home-care in Nigeria, and closing a factory in Morocco are the kind
Why African Entrepreneurship Rarely Succeed?: Resilience, Chaos, and the True Cost of Building Businesses in Africa.
When we talk about the challenges of African entrepreneurship, we often default to the usual suspects: Funding is scarce. Infrastructure