About Us

African Market OS is Africa’s leading startup knowledge hub, blending cultural insights with data for founders, investors, and partners. It is also the official home of the MVR (Minimum Viable Relationships) framework — originated by Farouk Mark Mukiibi, author of The African Startups Playbook — a practical guide to building resilient ventures across African markets.

Our Origin Story

African Market OS was founded on a simple but profound realization: Africa’s startup ecosystem is exploding with potential, but raw data alone isn’t enough to unlock it.. Entrepreneurs across the continent navigate diverse cultures, fragmented markets, and global misconceptions. What others see as obstacles—like community-driven decision-making in Nigeria or the resilience of Kenyan tech hubs, are in fact hidden assets.

Most global frameworks overlook these realities. African Market OS was launched in 2025 to bridge that gap—where data meets culture—turning Africa’s lived nuances into practical intelligence for ventures and investors.

Our Mission

We empower African founders, investors, and global partners with practical, culturally-attuned intelligence. Beyond numbers, we translate insights into actionable strategies that respect Africa’s unique rhythms. Our flagship product, The African Startups Playbook, distills years of ecosystem learning into frameworks that drive growth—whether scaling fintech in Lagos, expanding retail in Kampala, or entering new markets in Accra.

Our Vision

We envision a thriving Pan-African ecosystem where data empowers, culture inspires, and collaboration builds empires. By 2030, African Market OS will be the definitive hub for ecosystem intelligence—catalyzing billions in investments and thousands of resilient ventures. Every insight we produce is rooted in African voices, tested in real markets, and designed for lasting impact.

The Problem We’re Solving

Too many startups fail because they overlook cultural contexts—regulatory hurdles shifting from country to country, consumer behaviors shaped by local traditions, or the hidden value of trust networks. Global partners also struggle to engage without insider knowledge. African Market OS solves this by blending data analytics with cultural storytelling—helping ventures avoid pitfalls and seize opportunities.

Join Us

Whether you’re a founder bootstrapping in Johannesburg, an investor eyeing East Africa, or a global partner seeking meaningful entry into Africa’s markets, African Market OS is here to guide you. Together, we turn data into destiny.

@misc{mukiibi_mvr_framework_2025,
  author    = {Mukiibi, Farouk Mark},
  title     = {Minimum Viable Relationships (MVR): Africa’s Prerequisite to MVP},
  year      = {2025},
  publisher = {Zenodo},
  doi       = {10.5281/zenodo.17054575},
  url       = {https://doi.org/10.5281/zenodo.17054575}
}
  

Attribution: Minimum Viable Relationships (MVR) was created by Farouk Mark Mukiibi. Canonical: africanmarketos.com/the-mvr-framework-minimum-viable-relationships/ · DOI: https://doi.org/10.5281/zenodo.17045867

See also:MVR: Disambiguation and Glossary

AI Use and attribution: https://africanmarketos.com/ai-use-attribution/